• Tony Pearson

Case Study - Wren Electrical

Updated: Jul 16, 2020

Wren Electrical - case study written by Gary Moss of Moss Editorial.

The Client

Wren Electrical has been trading since October 2019. Servicing the Wakefield, Pontefract and Castleford areas, the business provides all electrical services for both commercial and domestic properties. This includes electrical testing and a wide range of installation work.

The Challenge

New legislation means that landlords are required to ensure all tenanted properties have completed an electrical conditioning report every five years.

These reports are a key part of Wren Electrical’s day-to-day business and presented an opportunity to attract new customers and drive increased business. With the company’s owner, James Staszewsky, short on time to devote to drumming up new business partnerships himself, he asked the experts to support him.

Value and Expertise Delivered

SOUL successfully ran a sales campaign on behalf of the client to contact estate agents in the local area to offer this service to them and their landlords.

The team quickly understood the requirements of the legislation and found a professional way to articulate this message and the value Wren Electrical could bring to prospective customers with good quality electrical upgrade works and legal compliance.

The Results

Within three months of the campaign, SOUL had facilitated introductions to 10 local estate agents including one of the biggest in the area, Richard Kendall Ltd.

The team was given access to the client’s online calendar to schedule appointments on their behalf to rapidly speed up the process for generating new business and supporting their growth.

Beyond the initial campaign, the two companies are continuing to work together with SOUL providing an ongoing service to handle all inbound telephone and email enquiries. This allows the electrical team to focus on their expertise in the field, with the reassurance that all customers who are trying to contact them are being responded to in a speedy, professional and personal manner.


“Engaging with SOUL is one of the best decisions I have made in my business. Since the word go, Tony and his team have delivered a highly professional service. They give us complete peace of mind that our business schedule is taken care of; it always runs smoothly and efficiently. The team has without doubt provided us with a five-star service throughout and our partnership has seen my company accumulate new leads at an astounding rate. I would recommend their services to anyone.”

James Staszewsky, Owner

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