• Tony Pearson

Case Study - Imperial Claims Consultants

Imperial Claims Consultants - case study written by Gary Moss of Moss Editorial

The Client

Established in 2010, Imperial Claims Consultants is an expert in home insurance claims, managing the process from the initial assessment to delivering any required remedial works.

The Challenge

The customer wanted to refresh its sales pipeline with new partnerships and opportunities and faced a series of challenges to achieving its objective:

Not enough time to focus on the task

A lack of confidence and skills in cold calling

No access to quality data in the specialist sectors of interest

Value and Expertise Delivered

SOUL quickly hit the ground running, sourcing quality business leads within the industry including brokers, letting agents and landlords.

Having established a strong understanding of Imperial Claims’ unique selling points, the team used their new expertise to pique interest over the phone and schedule further meetings. Attacking the leads at pace, SOUL was able to identify a broad spectrum of opportunities for the customer.

The Results

Some instant wins helped Imperial Claims to drive new business and confirm that the investment in SOUL’s services was money well spent. Beyond this, the customer was particularly impressed with the variety of results the initial telephone campaign delivered. There was a range of short, medium and long-term partnership opportunities achieved, all of which gave the customer’s business prospects a real boost.


“The flexible way in which SOUL works makes it really easy to do business with them. There are no rigid requirements to get started – it’s all about getting results. There are no long-term contracts and the price is competitive. The focus is more about driving a good Return On Investment and because of that we will always have a long-term working relationship with them. We can call on their team as and when we need them to support how our business works and what it needs at any given time. Best of all, I like the fact that what you see is what you get. The team is friendly and they do a great job!”

Dav Kumar, Managing Director

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